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  • WHY WEBSITE PERSONALISATION MATTERS

    Tuesday, December 9, 2014
    why personalisation matters

    Personalisation is the key to providing a great user experience, but it needs to powered by a system which brings the whole customer lifecycle into a centralised platform. Marketing should feed information to Sales, Sales should feed information to Aftersales, and Aftersales should feed information back around to Marketing to start the cycle again for upsells, cross sells and repeat sells. This, and more, is achievable if you use Sitecore, the world’s ...

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